Update (December 1, 2024)

Our mission at AISIN is to drive economic growth, create meaningful employment opportunities, and cultivate top
talent. At the heart of this mission are our Core Values, which serve as the foundation and unifying force of
our company culture, enabling sustainable performance improvement. Every member of our organization—from the
Board of Directors to our dedicated employees—is encouraged to embrace and embody these values sincerely and
consistently. By embedding these Core Values into daily actions, we shape a work culture that thrives on
integrity, accountability, and continuous growth, as outlined in our Core Values guidelines.
Core Value
1. Trusworthy and Reliable
"Building trust through reliability is fundamental to our mission. At AISIN, we take pride in being a dependable
partner, ensuring that our commitments are met with integrity and consistency. By prioritizing transparency and
accountability, we create relationships rooted in trust, where our customers and partners can rely on us to
deliver quality and support. This unwavering commitment to trustworthiness and reliability not only defines our
work but also strengthens the foundation of our success."
2. Customer Focus
"Our dedication to teamwork stems from a single purpose: creating exceptional value for our customers. At Aisin,
collaboration isn’t just a process—it’s the core of how we achieve excellence. By combining trust, mutual
respect, and a unified vision, we bring out the best in every team member to surpass customer expectations. This
synergy fuels innovation, tackles challenges head-on, and ensures that every solution reflects our unwavering
commitment to quality. Together, we don’t just deliver results—we build a stronger, more connected organization
that thrives on serving you better every day."
3. Passion for Excellence
"We are driven by an unwavering passion for excellence in everything we do. This dedication inspires us to
continuously raise our standards, refine our skills, and push beyond boundaries to deliver outstanding results.
With a commitment to quality, precision, and innovation, we ensure that every effort reflects our pursuit of the
highest standards. Our passion for excellence is more than a goal; it’s a defining principle that fuels our
growth and strengthens the trust of those we serve."
4. Teamwork
"Our commitment to teamwork is driven by a shared goal: delivering the best for our customers. By working
together with trust, respect, and shared purpose, we harness each member’s strengths to meet and exceed customer
needs. This collaborative approach not only allows us to innovate and solve challenges effectively but also
ensures that every outcome is aligned with our dedication to quality and customer satisfaction. Through
teamwork, we build a resilient organization that thrives on delivering exceptional service and value to those we
serve."
5. Harmony with Society and Nature
"We are committed to creating a positive impact by living in harmony with society and nature. Recognizing our
responsibility to the communities we serve and the environment we share, we strive to make sustainable choices
that benefit both people and the planet. Through ethical practices, resource conservation, and community
engagement, we seek to build a future where progress and preservation go hand in hand. Our dedication to harmony
reflects our belief that a thriving business contributes to a healthier society and a sustainable world."
6. Continuous Process of Improvement
"Embracing the spirit of continuous improvement, we see every challenge as an opportunity to grow and excel.
Guided by the principles of kaizen (incremental improvement), genchi (going to the source), genbutsu (seeing the
actual facts), and gennin (focusing on root causes), we strive to make meaningful, lasting advancements in every
aspect of our work. This approach empowers us to drive progress systematically, ensuring that each improvement,
no matter how small, contributes to a culture of excellence. By meeting challenges with determination and
precision, we build a foundation for innovation and sustainable success."